You will be surprised to know that survival rates for small businesses are very bleak if we look at the statistics. Small businesses face a lot of different business challenges in the first few years of establishment. The biggest challenge every small business goes through is finding customers. This problem can be tackled by first identifying who your customers really are. After coming to the right buyer persona for your product or services, the next thing you need to do is spreading the word to your target audience. You need to plan to your market aware about the brand and build a reputation.
Search engine optimization (SEO) is one such technique you need to include in strategy to survive in an intensely competitive environment. These days’ businesses either big or small are going over the internet to establish their business identity. If any business lags in this race, they would be left behind and vanish. Every business has its website which entices more customers. Everyone wants to rank higher on search engines as 75% of people don’t look past the first page to get answers for their queries. This gave more push to the concept of SEO. As a small business owner, you need a solid recognition to survive and generate more leads, SEO can help you sail through the competition and keep you ahead.
In this article, I will provide some proven techniques which can make your business more visible to your target audience. I have outlined the SEO strategies for small businesses below which you should integrate with your marketing plan:
- Make use of long-tail keywords and optimize your pages
- Local search engine optimization
- Mend your technical SEO problems
- Consistently monitor competitors and outperform
- Create engaging content
- Work on link building in the local area
- Organize review campaigns
These strategies are explained in detail below:
Make use of long-tail keywords and optimize your pages
Google updates its algorithms from time to time. Search engines focus more on user search intent these days to provide relevant results. Studies reveal that long-tail keywords account for about 70% of website traffic. If you are a small business, you must concentrate on long-tail queries to get more traffic on your website. Long-tail keywords can abet you have a higher rank than the competition.
If you do not want to miss a significant ranking signal, you need to optimize your website pages. Google gets details about your page from the on-page content. You should create quality and structured content using the right keywords. You must optimize the following with the use of keywords suitable for your business:
- Meta descriptions
- Body content
You can use Google keyword planner, Google search console, or Wordtracker to research keywords for small businesses.
Local search engine optimization
Small businesses face the challenge of limited money and other resources. In this situation, it is advised to focus on local search results to attract nearby customers. You need to register on Google My Business to help your customers get information about your business and approach you. It’s free and can create a huge impact on your overall SEO strategy.
While registering, ensure you select the correct business category and give a NAP (Name, Address, & Phone number) identical to what you have given on the website to contact you. Include photos and videos of your business to strengthen your GMB listing
Mend your technical SEO problems
This is a very crucial step to generate the expected results from your SEO efforts. Your website structure should be faultless and solid so that search engines can effectively crawl your website pages and index them. You need to perform a technical audit of your website to fix the problems that could impact your ranking.
I am listing some of the common technical SEO issues which you need to solve for better outcome:
- Duplicate content
- Website speed
- Broken links
- Crawl errors
- Canonical link elements
- Un-optimized pages
- Schema Markup
You can use Screaming Frog, Google Search Console, and GT Metrics to identify and handle technical SEO problems.
Consistently monitor competitors and outperform
If you want to conquer the market, you have to know your competitors, monitor all of their activities, and plan a better way to stay ahead. To start with, you should do deep research in your niche and analyze the websites ranking in the top 10 positions of SERP for your targeted keywords.
Find out the following details about your direct competitors for the same keywords:
- Website structures
- Their backlink profile
- Number of their indexed pages
- All keywords they are ranking for
- Social media integration
After thoroughly analyzing all the elements, identify probable improvements that you could make in your websites, and take advantage of their weak points.
Work on link building in the local area
Many small business owners don’t significant consideration to link building. Quality links to a website are considered as an endorsement by search engines and is an important evaluation criterion. For small businesses, it is better to get from websites in your local area. This can be accomplished with fewer efforts and time.
Here are some ways you can earn local links from:
- Local bloggers
- Local event pages
- Local newspapers
- Other local businesses
Opportunities are vast; you just need to grab it.
Organize review campaigns
These days before making any purchase decision, people look up reviews from others. Reviews and feedbacks are considered an important factor for local search rankings. You must include your customer’s feedback to enhance more conversions. You can also register on major review sites and motivate your customers to leave reviews.
Well, these were some of my tips for small business SEO so that you can rank higher on search engines. But still, if you are confused about how to execute, you can consult our SEO experts at Finoei to get help and let them take care of your business growth.